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How this website is made.

The colours, type, shapes and motion we use, and why. The values on this page are read from the website’s own stylesheet, so they’re always current.

On this page

Four rules every page follows. When a choice is unclear, these decide it.

  1. Say what’s true

    Only what we offer today, and only real work. No stock photos, invented reviews or made up numbers.

  2. Use plain words

    If a word needs explaining, we use a plainer one. Most of the people we work with run businesses, not computers.

  3. Build it in layers

    Our logo is blocks being stacked. Blocks show up in our drawings, in our layouts and in how things move.

  4. Show, don’t decorate

    Every picture explains something. If it doesn’t, it comes out.

Charcoal, white and one gold accent. Everything else is a quieter step of those, or a real thing we’re showing.

The brand

From our brand guide.

  • #1C1F24

    Charcoal

    Our main colour: text, dark sections and the logo.

  • #B8964F

    Gold

    Our one accent: the third block, and what needs attention. Never for small text on white.

  • #FFFFFF

    White

    The page itself, and blocks on charcoal.

Around charcoal

What sits on dark sections.

  • #2A2E34

    Charcoal, lifted

    Panels that sit on charcoal, and the footer.

  • #D8DADD

    On charcoal

    Body text on dark sections.

  • #A4A8AE

    Fog

    Small notes on dark sections.

  • #3A3E45

    Rule

    Lines on dark sections.

Around white

What sits on light sections.

  • #FBFAF8

    Paper

    A quiet band that sets a section apart.

  • #F4F3F0

    Mist

    Cards and panels on white.

  • #E2E0DB

    Line

    Hairlines and card edges.

  • #62666C

    Muted

    Secondary text on light backgrounds.

  • #7A5A1C

    Gold, for text

    Gold made darker, so small gold words stay easy to read on white.

  • #F6F0E2

    Gold wash

    A warm background for what you do, as against what we do.

Inside our drawings

Used only to show real things, like WhatsApp and Google Maps.

  • #0F7A52

    WhatsApp green

    Only for WhatsApp buttons, darkened so white text passes.

  • #0C6543

    WhatsApp green, hover

    The same button under a pointer.

  • #ECE5DD

    Chat background

    The WhatsApp preview on the Start page.

  • #075E54

    Chat bar

    The top of that preview.

  • #DCF8C6

    Your message

    The bubble you send.

  • #E8ECDF

    Map

    Land in our small map drawings.

Others

  • #1A56C4

    link

  • #34A0D9

    tick

Which pairs are safe

Worked out live from the colours above. Normal text needs at least 4.5 to 1.

  • Headings and body16.5 to 1. Passes AAA.
  • Secondary text5.8 to 1. Passes AA.
  • Small gold words6.4 to 1. Passes AA.
  • Headings on charcoal16.5 to 1. Passes AAA.
  • Body on charcoal11.8 to 1. Passes AAA.
  • Notes on charcoal6.9 to 1. Passes AA.
  • Gold on charcoal5.9 to 1. Passes AA.
  • Words on gold5.9 to 1. Passes AA.
  • WhatsApp buttons5.3 to 1. Passes AA.

Two free typefaces, served from this site. Sora is the font in our logo, so it carries the headings. Lexend was designed to be easy to read, so it carries everything else.

  • Custom websites, built properly.

    Page titles. Sora Semibold, 48 to 72 px.

  • Tell us about your business.

    The Start page title. 36 to 60 px.

  • Add what you need.

    Section titles. 30 to 48 px.

  • Show up on Google Maps.

    Smaller section titles. 24 to 36 px.

  • Yours, always

    Panel titles. 24 px.

  • First 14 days

    Card titles. 20 px.

  • We design and code websites for businesses in Sri Lanka.

    Introductions. Lexend, 18 to 20 px.

  • Tell us what you need, and show us 2 or 3 websites you like.

    Body text. 16 px on 1.6 lines.

  • Each is quoted separately, so you only pay for what you use.

    Help text and card text. 14 px.

  • About 2 weeks

    The smallest text we use. 12 px.

Blocks with a small corner for anything that belongs to the idea, softer corners for anything you press or read.

Blocks: 4 px

Icon tiles and the blocks in our drawings. Only the logo itself stays sharp.

A button

Buttons and fields: 12 px

Soft enough to feel friendly when you tap them.

Panels: 16 to 24 px

The bigger the panel, the bigger the corner.

Room to breathe, in steps of four. Every section fills your screen, so you see one idea at a time. The bars are drawn at their real size.

  • Between cards 16 px

  • Inside cards 24 px

  • Under a section title 48 px

  • Top and bottom of a section 96 px

Pages stop growing at 84 rem wide, about 1344 px, with 24 px of space at the sides on phones and 32 px on bigger screens.

A drawing of our main parts, in the style of an engineering sheet. Every measure has a code, so anyone can rebuild them exactly.

NOTES1 Measured at a 1440 by 900 screen, in px.2 Blocks scale with their width. Type inside uses EM.3 Every section is at least V tall. Taller ones grow.4 Last call and footer share one screen: C + F = V.5 Only the logo keeps sharp corners.A BLOCK, PLAN VIEW, 2:1TITLE SLOT · FLEX · ONE LINENOTE SLOT · FLEX · ONE LINEWH1S1Z1S2R1B BUTTON, 3:1LABEL SLOT · HUGH2S3S4R2C ANY SECTION, 0.2:1CONTENT · CENTREDVS5S6D THE LAST SCREEN, 0.2:1LAST CALL · FILLS WHAT'S LEFTCFE NAV, TOP AND SCROLLED, 0.2:1W2W3LOGO HUG · LINKS CENTRED · ACTIONS HUG. H3, R3.F THE STACK, EXPLODEDL1 CODEL2 GOOGLEL3 WHATSAPP, THE ACCENT BLOCKL4 WEB ADDRESSBLOCKWblock width434 (fluid)H1block height97EMtype unit = 3.5% W15.2S1inset = 0.7 EM10.6Z1tile = H1 − 2 S175.8S2tile to slot = 1 EM15.2R1corner4BUTTONH2min height48S3side padding20S4icon gap8R2corner12T1smallest tap target44PAGEVscreen height100svh = 900S5section padding96Mcontent width1344S6side margin32Ffooter377Clast call = V − F523NAVH3bar height58R3bar corner16W2width at top1344W3width when scrolled1216

The whole sheet fits your screen. Pinch to zoom in on any part.

Mostly flat. Shadows only appear on things that really do sit above the page.

  • Floating

    Menus and pictures that overlap.

  • Blocks on charcoal

    The blocks in our logo drawing.

  • The nav bar

    Just enough to lift it off the page.

  • Bars at the screen’s edge

    The send bar on phones.

The real parts from this website, not pictures of them.

Add thisFind out moreSend on WhatsApp

On light

Charcoal for the main action, an outline for the other. Green only ever means WhatsApp.

Start your websiteSend thisAdd details first

On charcoal

White or gold for the main action.

Fields

A label you can always see, never only grey words inside the box. Text is 16 px so phones don’t zoom in.

SoonIn 1 to 3 months

Choices

Picked choices turn charcoal. Anything you tap is at least 44 px tall.

One curve for everything, so movement starts briskly and settles slowly, like a block landing. Its value is cubic-bezier(0.22, 1, 0.36, 1).

  • Section titles

    Each word lands in turn, tilted a little like the logo, then settles.

  • Sections

    Each holds still while the next slides over it.

  • Cards

    They rise and come into focus, tied to your scroll, so you stay in control.

  • Service cards

    They slide up and stack over each other, like our blocks, on larger screens.

  • The Process page

    A gold line fills as you read down the steps.

  • The customer journey

    Plays step by step like a short film, with a pause button.

  • The hero sentence

    Words spin like slot reels and stop one after another, with a word lit up at random. The space is held, so nothing moves around them. You can pause it.

  • Reduced motion

    If your device asks for less motion, all of this stops. You can also turn it off in our footer.

Sentence case, short lines, no IT talk. No italics, no emojis, and every button says exactly what happens next.

  • Instead of Responsive design

    we say Works well on phones, tablets and computers

  • Instead of SSL certificate

    we say A secure connection

  • Instead of Meta tags, sitemap

    we say Set up so Google can find and show your website

  • Instead of DNS, domain

    we say Web address

  • Instead of Hosting and deployment

    we say We put your website online and keep it running

  • Instead of Revision rounds, scope

    we say Rounds of changes, what’s included

Built to the WCAG 2.2 AA accessibility standard, and checked with automated tests on every page.

  • Everything works with a keyboard, and focus is always visible.
  • Text and background always pass the contrast check above.
  • Motion can be switched off, and respects your device’s setting.
  • Works from small phones to wide screens, with nothing cut off.
  • Each page has its own title, description and share image.
  • Your answers stay in your browser until you choose to send them.

Tell us about your business, and you’ll get one clear quote in plain words.

  • No cost to talk
  • One clear quote
  • 14 days of free fixes